FAQ

We are here to answer your general questions.
  1. How Do I Create An Account With Puff Network?

    You can create your account here: https://puffnetwork.com/publisher-signup.php. Once the account is set up, you can log into the platform to start creating channels and submitting them for approval.

  2. Why Are My Tags Not Working?

    Please see the below reasons on why the ad tags might not be working;

    • Make sure our tags are directly implemented on the website URL that was approved as it will not work on non approved URLs
    • Make sure no modifications were made to the ad tags as it will cause it to not work properly
    • Make sure you are testing the tags without a proxy or VPN as we block our ads being viewed from such
  3. What Are your Rates?

    The rates are dependent on factors such as: country, users performance, unique users, ad placements, website content quality.

  4. How Much Do I Earn Off My Ads?

    You are paid on a CPM cost metric, which means cost per thousand impressions. As an example if the rate is $1.00/CPM, you will earn $1 for every 1000 impressions.

  5. What Are Your Payment Terms?

    We offer withdrawal as often as you like at your convenience. You can login to our platform, and request withdrawal there, as often as once a day if you wish. We do hold the last 7 days of earnings, to ensure there is no issues with the impressions generated from the ad tags.

  6. What Are Your Payment Methods?

    Our payment methods are PayPal, Wire Transfer, Payoneer.

  7. How Are Impressions Counted?

    Every time an ad loads, it will be counted as 1 impression. So if your page has 3 of our ad tags implemented, when that page loads, and all 3 ads load up, it will count as 3 impressions.

  8. What Countries Do You Have Ads For?

    We have advertisements live in over 196 countries. We are a global ad network monetizing global traffic. If you see a country where we have no ads showing in, you should setup a pass-back tag to pass the traffic to another ad network you work with, to be able to monetize and maximize your earnings.

  9. What Ad Units Do You Have Ads For?

    We offer the following ad units:

    • 300x250
    • 728x90
    • 320x50 (mobile only)
    • Native
  10. What is The Maximum Amount Of Ads I can Implement Per Page?

    We allow you to implement up to a maximum of 5 banner ads per page, and native tag per page. The ads will perform and earn you the most when they are placed strategically and not cluttered together.

  11. Can I Use Your Full Page Pops with Other Ad Network Pops?

    Yes, you are more than welcome too, but please keep in mind that our pop code performs and earns you the absolute most when it is only our tag implemented, as other network pop tags has interfered with our pop tag, causing lower performance and lower revenues.

  12. How Come My Website Was Not Approved?

    Below are reasons why your website might not have been approved:

    • Not right fit for our advertisers
    • Low content quality
    • Errors while browsing website
    • Site is not online
    • Site does not belong to you
    • Resubmitting an already approved site

    You are more than welcome to reach out to us and inquire more.

  13. What Kinds Of Ads Do Puff Network Serve?

    All of our ads abide by IAB guidelines and will never get your site flagged, redirected or contain malware. We mainly serve cannabis related ads.

  14. Can I Use Puff Network Codes Together With Other Companies?

    Yes, you can but please ensure you are not breaching either or company’s Terms and Conditions if doing so.

  15. Does Puff Network Accept Adult Sites?

    Yes, Puff Network accepts adult sites as long as the content is legal. Therefore no child pornography and bestiality!

  16. How Come My Rates Fluctuate?

    Yes, Puff Network accepts adult sites as long as the content is legal. Therefore no child pornography and bestiality!

  17. How Come My Rates Fluctuate?

    Advertisers are always testing new sources or setting up new campaigns, and because of this there is always new advertisements targeted to your website, so your rates will fluctuate. If the performance does not work out for the advertiser they will block your site, and this will also affect your revenue. Publishers that run with us for longer durations will yield the best performance as it allows all advertisers to test their inventory.

  18. How Do I Increase My Rates Or Revenue?

    The advertisers are the ones to affect your rates you earn with us, the better the performance the better the rates. Placing our ads in the best spots of your website will earn you the best rates.If you place banners on the bottom of the page, or hidden somewhere not as visible, then performance is significantly impacted. Placement is key for advertisers!

  19. What Is A Passback?

    A passback is set up through our platform in the chance that we do not have ads for your impressions we can send the impressions to another ad tag from another network that you are working with, so you are monetizing every impression you have, maximizing your earnings.

  20. What Is A Floor Rate?

    A floor rate is set up through our platform for when you do not want to sell your ads for under a certain price, so for example if you set the floor rate at $0.50/CPM we will only take the impressions if we have ads that pay you $0.50/CPM or more. It is recommended that you set a passback tag from another network to take all the impressions that we are not buying for more than $0.50CPM otherwise the impression will be defaulted.

  21. Can I Setup Passback Tags And Floors Rates?

    Yes your login in our platform allows you to setup passback tags and floor rates. You also have the ability to setup as many as you want, essentially creating your own waterfall setup if you wish!

  22. Where Do I Get My Ad Tags From?

    Once you signed up for an account, log into the platform, and click into the channel you want to generate tags for. From there select Tag Generator and generate the tags for the ad unit that you want. Please remember that if your channel is not approved yet, you will not see any paid advertisements, and will not be earning any revenue, so before you implement please ensure you are approved, or your impressions will go to waste.

  23. How Come My Stats Differ from Puff Network Platform Stats?

    Every platform tracks differently, but the stats should be very similar with a low discrepancy %.

  24. What Time Zone Is Our Platform Tracking In?

    Our platform tracks in Eastern Standard Time (EST).

  25. Where Can I View My Stats?

    You can refer to the reporting via dashboard for the following reports:

    • Browser
    • Country
    • Channel
    • Dimension
    • Summary
  26. How Do I Update My Payment Method?

    Please submit a support ticket and once we verify you are the publisher, we can update the payment details.

  27. What Is The Minimum Withdrawal Amount?

    The minimum withdrawal for PayPal is $10, and Wire is $100.

  28. How Long Does It Take To Process Payments?

    Payments are processed within 2 business days. We recommend withdrawing on Monday’s or Tuesday’s to ensure you get your payment within the week.

  1. How Do I Create An Account With Puff Network?

    You can create your account here: https://puffnetwork.com/advertiser-signup.php. Once the account is set up, you can log into the platform, deposit funds and start submitting your Advertisements for approval.

  2. What Is A Dashboard?

    Your dashboard is your initial page upon login. Your Dashboard allows you to have an overview of all your information from Balance, Today’s Spend, Yesterday’s Spend, Total Spend, Total Payments, Last Payment, Impressions for the day.

  3. What is a Campaign?

    A Campaign is a way to group your Advertisements. An umbrella with multiple Adverts within it.

    *Campaigns are created before Advertisements.

  4. What Is An Advert? And How Do I Create An Advert?

    You must have created a campaign prior to creating your advertisements. Adverts are nested inside of your campaigns. Once the campaign is created, you can then click "Add Advertisement" button. You can then follow the steps in order to create your Ads.

  5. How Do I Clone My Ad?

    You have the option of cloning both your Campaign and Advert rather then making a completely new one, the Ad will be duplicated with the exact same settings. You have the ability to make adjustments, should it be required.

    EX: this is good when split testing between a "300x250" and "728x90". In which you already have the 300x250 active and want to duplicate the exact setting however with a different dimension size.

  6. What Countries Do You Have Traffic In?

    We have Worldwide traffic.

  7. Which Countries Have The Most Volume?

    We cannot provide an accurate amount as volume / traffic is always fluctuating. If your bid is competitive enough volume is not an issue.

  8. What Are Your Macros?

    Please see below list of our macros, you will also see all these macros listed in the advert creation page

    %subid%: Sub ID (including any partner Sub IDs)
    %publisherid%: Publisher ID
    %creativeid%: The ID belonging to this advertisement
    %campaignid%: The ID belonging to this campaign
    %advertiserid%: The ID belonging to this advertiser
    %countrycode%: The country code of the user as determined by our systems
    %browser%: The browser the user is using as determined by our systems
    %devicetype%: The device type of the user as determined by our systems
    %opsys%: The operating system of the user as determined by our systems
    %random%: A random number (useful for sites which require cache busting)
    %timestamp%: A UNIX timestamp (seconds since January 1, 1970)
    %asn%: The ISP's ASN number (useful for targeting by ISP)
    %ipaddress%: The IP address of the user
    %useragent%: The raw user-agent string of the user

  9. What Ad Units Are Available?
    • 300x250
    • 728x90
    • 300x600
    • 320x50 (mobile only)
    • Native
  10. What Is Click Capping?

    Click Capping is a rule that is enforced if your campaign or advert reaches its click cap. On an Advert level, your advert will stop being served when it has reached its click cap. Similarly, on a Campaign level, your campaign will stop serving impressions to your adverts when the combined number of clicks from your adverts has reach the cap (all caps reset daily)

    Example: If you have 10 Adverts within a campaign and you want a total of 10,000 clicks regardless of which adverts serve more clicks, you would set a 10,000 Daily Click Cap for the campaign.

    However if you want each advert to serve an even amount of clicks (10 Adverts totalling a cap of 10,000), then you would not set a Daily Click Cap at the Campaign level but rather cap it at an Advert level.

  11. What Is Frequency Capping?

    This feature is to cap the amount of times the user will see your advert within a time period. The most common used is 1/24 which means a user will only see your advert once per 24 hours basis.

  12. What Is SUBIDs And How Do I Use It?

    SUBIDs is what allows you to optimize your campaigns, each SUBID represents a website that is part of our network where your advert is shown. You can pull reports on our platform to determine which SUBID is bringing you conversions, and which ones are not. From there you have ability to blacklist SUBIDs, which allows you to maximize your spending on the placements that is performing for you.

  13. What Payments Do You Accept?

    We accept PayPal and Wire transfer.

  14. What Is The Minimum Deposit?

    Minimum deposit is $500USD.

    Please note all payments will have a fee (Paypal 3% and wire 2%).

  15. What Is The Approval Process for Payments?

    When you make a payment on our platform they are approved within 24 hours (usually much quicker). Wire Transfers typically take longer depending on the Senders financial institution. Upon receiving funds, we will apply to account immediately.

  16. What Is The Approval Process for Adverts?

    Adverts are approved or denied within 24 hours, usually much quicker than that. As long as they abide by our guidelines, they will be approved.

    Advertisements can be denied for various reasons. Denied Ads can also be due to wrongful targeting implementation. Our approval team wants to ensure the proper settings are applied prior to approving, in which case we do not waste budget. Once Advertisements are denied, a reason will be provided.

  17. Reason For Advertisement Denied?

    Advertisements can be denied for various reasons. Denied Ads can also be due to wrongful targeting implementation. Our approval team wants to ensure the proper settings are applied prior to approving, in which case we do not waste budget. Once Advertisements are denied, a reason will be provided.

  18. How Do I Update My Account Information (change password)?

    If you require to make changes to your account, refer to the "Account" tab. This will allow you to update all the necessary information.

  19. Why Is My Advert Not Getting Any Impressions?

    Please check the following settings of the advert in the platform, as they are reasons why adverts do not receive impressions;

    • Make sure “active” is checked on the advert settings
    • Check the targeting criteria’s (time-targeting)
    • Your account has insufficient balance
    • Start date might be set for a future date
    • Bid rate is too low

    If none of these apply, please send us a message through support so we can look into it for you.

  20. How Do I Check My Payment History?

    To view your payment history, you can refer to the "Billing" tab.

  21. How Do I Pull Invoices Off Of The Platform?

    To view your invoices, refer to the Billing tab. From there click the "Invoices" tab and view.

  22. What Is Your Minimum CPC Bid?

    You can refer to the Advert creation page in order to see our minimum bids for banners, and natives ads.

  23. What Is The Average Bid?

    Average bids fluctuate daily. Staying competitive with your bids is key! If the inventory is performing for you, we would advise raising the bid.

    The higher the bid= the higher the rotation= the higher the performance.

  24. Are Your Rates Expensive?

    Puff Network is a traffic platform that works on a bidding model. You're competing against other buyers in real-time, thus rates are determined by other advertisers. If another advertiser is bidding high, you need to compete with the buyer to get the traffic.

  25. How Can I Get More Traffic?

    If you are not receiving the amount of traffic that you want, try increasing your CPM/CPC rate, as your bid rate might be too low and thus other buyers are bidding higher and winning the traffic.

  26. How Come Your Traffic Is Not Converting?

    There is many variables why traffic may not convert. We have a proprietary platform with internal auditing that blocks out fraudulent traffic, and we advise our buyers to use 3rd party auditing companies to help determine if traffic is legitimate. As long as traffic is legitimate than we cannot blame traffic source or platform for no conversions. Below are common reasons why you are not seeing conversions:

    • Your advert page has errors and thus users are not able to complete
    • Increase bid rate, as other buyers might be running similar advert and getting the user to see their advert first, thus conversion goes to them instead of you
    • Utilize our reporting system to help determine sources that are working and optimize to get the best results.
    • The Advertisement is not enticing enough to engage with user(s)
  27. What Type Of Reporting Do You Offer?

    Puff Network proprietary platform allows our clients to easily access our robust reporting system, in which you will be able to run high level, detailed reports based on the data collected. Reports are all in real-time with no delays.

  28. Where Are You Located?

    Our head office is in Toronto, Canada.

  1. How Do I Create An Account With Puff Network?

    You can create an account here at http://puffnetwork.com/publisher-signup.php .Once the account is set up, you can log into the platform to start creating channels and submitting them for approval.

  2. Why Are My Tags Not Working?

    Please see the below reasons on why the ad tags might not be working;

    • Make sure our tags are directly implemented on the website URL that was approved as it will not work on non approved URLs
    • Make sure no modifications were made to the ad tags as it will cause it to not work properly
    • Make sure you are testing the tags without a proxy or VPN as we block our ads being viewed from such
  3. What Are Your Rates?

    The rates are dependent on factors such as: country, users performance, unique users, ad placements, website content quality.

  4. How Much Do I Earn Off My Ads?

    You are paid on a CPC cost metric. CPC means cost per click. As an example, if the rate is $3.00/CPC, you will earn $3.00 for every click.

  5. What Are Your Payment Terms?

    We offer withdrawal as often as you like at your convenience. You can login to our platform, and request withdrawal there, as often as once a day if you wish. We do hold the last 7 days of earnings, to ensure there is no issues with the impressions generated from the ad tags.

  6. What Are Your Payment Methods?

    Our payment methods are PayPal and Wire Transfer.

  7. How Are Impressions Counted?

    Every time an ad loads, it will be counted as 1 impression. So if your page has 3 of our ad tags implemented, when that page loads, and all 3 ads load up, it will count as 3 impressions.

  8. What Countries Do You Have Ads For?

    We have advertisements live in over 196 countries. We are a global ad network monetizing global traffic. If you see a country where we have no ads showing in, you should setup a pass-back tag to pass the traffic to another ad network you work with, to be able to monetize and maximize your earnings.

  9. What Ad Units Do You Have Ads For?

    We offer the following ad units:

    • 160x600
    • 300x250
    • 728x90
    • 300x600
    • 320x50 (mobile only)
    • Native
  10. What Is The Maximum Amount Of Ads I can Implement Per Page?

    We allow you to implement up to a maximum of 5 banner ads per page, and native tag per page. The ads will perform and earn you the most when they are placed strategically and not cluttered together.

  11. How Come My Website Was Not Approved?

    Below are reasons why your website might not have been approved:

    • Not right fit for our advertisers
    • Low content quality
    • Errors while browsing website
    • Site is not online
    • Site does not belong to you
    • Resubmitting an already approved site

    You are more than welcome to reach out to us and inquire more.

  12. What Kinds Of Ads Do Puff Network Serve?

    All of our ads abide by IAB guidelines and will never get your site flagged, redirected or contain malware. We mainly serve cannabis related ads.

  13. Can I Use Puff Network Codes Together With Other Companies?

    Yes, you certainly can! As long as the Terms & Conditions for Puff Network and the company you are working with are not violated.

  14. Does Puff Network Accept Adult Sites?

    No, Puff Network does not accept adult sites or sexually suggestive sites.

  15. How Come My Rates Fluctuate?

    Advertisers are always testing new sources or setting up new campaigns, and because of this there is always new advertisements targeted to your website, so your rates will fluctuate. If the performance does not work out for the advertiser they will block your site, and this will also affect your revenue. Publishers that run with us for longer durations will yield the best performance as it allows all advertisers to test their inventory.

  16. How Do I Increase My Rates Or Revenue?

    The rates you earn with the Puff Network is based on advertisers. The better the performance, the better the rates will be. By placing our ads on the best spots (ATF) on your website, the earnings will be much more rewarding. If banners are placed on the bottom, or hidden somewhere not visible enough, then this will affect the performance significantly. Placement is key for all Advertisers!

  17. What Is A Passback?

    A passback is set up through our platform in case there is no Ads for your impressions. By setting this up, it will allow the impression to be sent to another ad tag, from another network you may be working with. This will also allow monetization for every impression, and maximizing your earnings.

  18. What Is A Floor Rate?

    A floor rate is set up through the platform for when you do not want to sell your ads for under a certain price.

    Example: A Publisher can set the floor rate at $1.00/CPC, Puff Network will only take clicks based on Advertisements paying $1.00/CPC or greater.

  19. Can I Setup Passback Tags And Floors Rates?

    You have the ability to set up passback tags and floor rates through the platform. You also have the ability to set up as many as you want, essentially creating your own waterfall setup.

  20. Where Do I Get My Ad Tags From?

    Once you signed up for an account, log into the platform, and click into the channel you want to generate tags for. From there select Tag Generator and generate the tags for the ad unit that you want. Please remember that if your channel is not approved yet, you will not see any paid advertisements, and will not be earning any revenue, so before you implement please ensure you are approved, or your impressions will go to waste.

  21. How Come My Stats Differ from Puff Network Platform Stats?

    Every platform tracks differently, but the stats should be very similar with a low discrepancy %.

  22. What Time Zone Is Our Platform Tracking In?

    Our platform tracks in Eastern Standard Time (EST).

  23. Where Can I View My Stats?

    You can refer to the reporting via dashboard for the following reports:

    • Browser
    • Country
    • Channel
    • Dimension
    • Summary
  24. How Do I Update My Payment Method?

    Please submit a support ticket and once we verify you are the publisher, we can update the payment details.

  25. What Is The Minimum Withdrawal Amount?

    The minimum withdrawal for PayPal is $10, and Wire is $100.

  26. How Long Does It Take To Process Payments?

    Payments are processed within 2 business days. We recommend withdrawing on Monday’s or Tuesday’s to ensure you get your payment within the week.